Marketing budgets are under more scrutiny than at any point in the past decade. Expectations continue to rise with most marketing leaders relaying that they’re being “forced to do more with less”— creating an environment where marketers must justify every decision with measurable impact. Capgemini’s latest research underscores this tension, showing that CMOs are being … Read more
Today’s CPG marketing leaders are asked to do more than drive awareness. You’re responsible for ROI, efficiency, commercial alignment, retailer credibility, and shaping a narrative that holds up across the entire business. The marketing mandate has never been higher Every decision is now judged on impact—not intention. Budgets are tighter. Retail media reporting is splintered. … Read more
There’s no question the search landscape is shifting—and fast. Every week, our team fields questions about the future of search and how search engine optimization (SEO) and answer engine optimization (AEO) are both distinct and highly connected. With more than 60% of searches now ending without a click, it’s never been more important to capture … Read more