GO Drives Scalable Organic Growth for a Leading Pharma Brand

A leading pharma brand came to Garrison Olson with a clear goal: strengthen its digital authority and expand organic visibility in a highly competitive and regulated category. Despite offering a superior service experience, the brand’s search performance had plateaued and was heavily reliant on branded keywords. They needed a long-term partner who could elevate discoverability, attract qualified audiences, and maintain sustainable category leadership.

Enter Garrison Olson.

The Strategy

Technical SEO & Content Optimization

GO began by rearchitecting the brand’s site structure to streamline crawl efficiency and improve topical depth across key informational areas. Comprehensive keyword mapping guided on-page content updates, meta optimizations, and the creation of educational resources to capture user intent and strengthen E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).

Link Building & Authority Development

Through a targeted digital PR and link-building program, GO secured high-quality placements from authoritative publications, nonprofit organizations, and lifestyle outlets. These efforts built domain authority while fueling sustained keyword expansion across competitive, non-branded categories.

The Results

Over the engagement, the program delivered sustained double-digit year-over-year organic gains and a multi-fold improvement in overall keyword visibility, with non-branded reach nearly doubling. Non-branded, first-page coverage expanded significantly across prioritized core topic areas.

The Impact

By pairing technical precision with thoughtful authority-building, Garrison Olson transformed the client’s organic channel into a scalable, high-performing growth engine. The result: broader visibility, higher engagement, and lasting digital equity.

Ready to build your brand’s organic foundation? Contact GO today.