Driving Omnichannel Growth for Home Run Inn

Home Run Inn, a legendary Chicago tavern-style pizza brand and long-time partner, was looking to expand its frozen pizza footprint and increase unit sales with key retailers nationwide. To achieve this, they needed an experienced team to design and execute a strategy that could boost brand awareness, drive conversion, and deliver results at scale.

Enter Garrison Olson.

The Strategy

On-Platform: Retail Media Networks

Winning today's consumer means reaching them where they shop. GO partnered with leading retail media networks, including Instacart, Walmart Connect, 84.51° (Kroger), Amazon, Criteo, Citrus, and more to build a retailer-specific playbook for Home Run Inn.

We used a mix of sponsored search, shoppable display, display banners, video, and co-branded campaigns to increase new-to-brand purchases and enhance customer lifetime value across each platform. Each was designed to reach the right shoppers, at the right time, based on search behavior, demographics, and geography.

Off-Platform: Social Media, Programmatic Display & CTV

To complement the retail media network campaigns, GO launched off-platform campaigns that built awareness and guided shoppers toward purchase at key retailers.

Using advanced shopper insights and store-level targeting, campaigns ran across social, programmatic display, and CTV — blending an "always-on" approach for consistent sales growth with activation-driven pushes tied to promotions, seasonal peaks, and geographic expansions.

This omnichannel strategy ensured Home Run Inn stayed top-of-mind with consumers while converting them at the point of purchase.

The Results

GO's campaigns delivered sustained, year-over-year growth and exceptional return on ad spend across multiple Retail Media Networks, including Walmart and Instacart.

Walmart

• Year 1: +210% revenue
• Year 2: +40% revenue
• Year 3: +44% revenue
• Average ROAS: 10.3x

Instacart

• Year 1: +1,096% revenue
• Year 2: +7.1% revenue
• Year 3: +51% revenue
• Average ROAS: 12.5x

Off-platform campaigns generated significant reach, engagement, and purchase intent for Home Run Inn — increasing touchpoints for shoppers surrounding key retailer locations.

Meta (Facebook & Instagram)

• 16.9M impressions
• 555k clicks
• 3.2% CTR (vs. 1.5% retail benchmark)

Programmatic Display

• 6,356,122 impressions
• 233,259 products carted at Walmart

The Impact

By combining retailer-specific ad strategies with off-platform reach, GO helped Home Run Inn achieve massive sales growth and establish a stronger omnichannel presence with major retailers nationwide. The integrated campaigns not only drove immediate revenue but also created long-term brand momentum.

Ready to scale your brand like Home Run Inn? Contact GO today.