Strategy

Smarter
Starts Here

Every move we make begins with strategy, because performance doesn’t happen by accident.

Strategy and content marketing presentation in a modern office setting.

The Role of Strategy

We don’t guess, we plan.

Every engagement starts with a deep dive into your goals, audience, competitors, and category. But we don’t stop at insights.

We turn them into action.

Our strategic services connect business objectives to executable plans, with the flexibility to adapt as your needs evolve.

Our Approach

Chicago-based marketing agency Garrison Olson with case studies and data-driven branding insights.

Audience, category, and competitor analysis

Clear positioning strategies rooted in commercial outcomes

Modern office workspace with creative team collaborating on marketing strategy.

Custom playbooks tailored to your goals, resources, and market realities

Chicago-based marketing agency Garrison Olson specializing in strategy, content, analytics, and digital distribution.

Marketing Technology stacks that make sense and build smart efficiencies

Laptop screen with a person pointing at it, close-up of hand and device.

Strategic
Foundations

Built for change

We’re not here to hand you a deck and walk away. Our strategic work is built for iteration, rooted in what’s working, and ready to shift with the data.

What That Looks Like

Channel prioritization and marketing architecture
Go-to-market plans and campaign frameworks
Brand story refinement and message hierarchy
Seasonal, product, and promotional planning
Strategic collaboration across teams, vendors,
and partners

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Let's Get To Work

Always Tied
to Outcomes

Strategy isn’t a philosophy. It’s a performance lever. We make sure every plan is measurable (and worth measuring). That means aligning your strategy with KPIs that matter and building feedback loops that let us evolve in real time.

How We Track Success

Funnel-based goal alignment
KPIs defined by growth stage and business model
Roadmaps with clear milestones and decision gates
Integration with analytics, reporting, and optimization workflows

Where we add the most value

We thrive in inflection points - when businesses are scaling, repositioning, or preparing for what’s next. Whether it’s launching into new markets or navigating e-commerce and retail growth, we build strategy with the future in mind. That includes helping clients dominate in an AI-shaped search landscape.

While others chase trends, we’re already aligning GPT-era fundamentals with what drives revenue. Because getting the strategy right isn’t optional, it’s how you win.

Companies preparing for funding rounds or acquisitions
Internal teams in need of prioritization and clarity
CPG brands navigating e-commerce and retail expansion
Businesses scaling into new audiences, regions,
or categories
Organizations looking to establish thought leadership
Brands looking to elevate content for core audiences